Adrian Hargrave, CEO of SEEEN, discusses a groundbreaking partnership with the American 7s Football League in this interview. The A7FL, a no-pads, no-helmets league with a significant young fan base, has engaged SEEEN to enhance their video on-demand services, drive fan engagement, and boost e-commerce through shoppable video prompts. The collaboration aims to leverage SEEEN’s AI-driven media technology to transform video profitability and enhance the overall fan experience.
Key Insights:
– A7FL Partnership Overview: Adrian highlights the unique characteristics of the A7FL, focusing on its appeal to a younger demographic due to faster-paced gameplay and shorter content formats. SEEEN’s role involves providing video-on-demand solutions to showcase highlights, past matches, and drive fan engagement through shoppable video prompts embedded within the content.
– Engagement Strategy: SEEEN aims to enhance fan engagement by incorporating shoppable video prompts and end cards within A7FL’s videos. These prompts encourage viewers to interact with merchandise, ticket purchases, and other partnerships, creating a more immersive and interactive fan experience beyond traditional advertising methods.
– Monetization and Revenue Models: The discussion touches on the monetization challenges faced by leagues like A7FL with significant viewership, emphasizing the need to drive traffic back to the league’s website for increased interaction, data collection, and revenue generation. SEEEN typically structures its deals with a mix of flat fees and performance-based revenue sharing to align incentives and drive profitability for both parties.
– Future Growth and Client Value: Adrian underscores the value of leveraging SEEEN’s technology to increase customer value for clients like A7FL. By focusing on enhancing fan experiences, driving engagement, and optimizing video commerce solutions, the partnership aims to capitalize on the league’s existing viewership and social media following to unlock new revenue streams and cultivate a loyal fan base.
In essence, the collaboration between SEEEN and A7FL represents a strategic move to revolutionize video content delivery, enhance fan engagement, and drive revenue growth through innovative AI-driven media technology and interactive video experiences.